Mobile Phone users will have grown to nearly 10 Billion by 2020, and this is no surprise. With the falling cost of handsets, improved usability with bigger screens, lower data costs and wider network coverage, smartphones are becoming more accessible than ever before. With this, the relationship between mobile phone use and event experiences has become increasingly synergistic for event-goers.
Here are the Top Ten Reasons Smartphones Improve Mobile Experiences for Event Attendees:
1.Your phone acts as your ticket
The days of paper tickets are gone. Ticketing platforms and apps are able to generate a barcode or QR Code at the time of purchase to send a ticket directly to a phone.
Smart Ticketing systems like Showpass will generate a ticket and send it to the phone on the day of the show. This approach makes ticket scanning faster for the patron and the event staff.
2. Location Services
Google Maps or Apple Maps enable your phone to guide you to an event location, helping you find the quickest route with the least amount of traffic or interference. Taking this one step further, Showpass enables you to discover events based on your location.
3. Event Discovery
Mobile platforms such as Bandsintown, Songkick and GigLover are highly focused apps that enable fans to learn about upcoming shows in their area. A whopping 30 percent of all tickets not sold are due to a lack of awareness of shows, and apps like these help to tackle that problem. Having Showpass integrated with these platforms makes for a smooth ticket buying experience.
4. Fan Engagement
Social Media platforms like Instagram, Facebook and Snapchat enable fans to engage directly with the artists and talent they love. Event goers can see details such as tour dates, upcoming music releases and VIP experiences which better inform them for the live experiences available.
5. On-Site Promotion
With the advent of Near Field Communication (NFC), phones can now determine where they are in relation to venues. As such, a phone can access information such as a ‘drink special for the next 20 minutes at the back bar.’ Furthermore, apps that use NFC can determine the proximity of promotions and alert the user via push notifications. This in-venue radar enables event-organizers to deliver an Uber-esque on-demand event experience.
6. In-Venue Resource Location
Mobile apps are being built for specific venues and events that provide guidance to in-venue resources like ATMs, Bathrooms, EMS, Exits, and more. Showpass has led this by creating applications for its customers that outline resources in music festivals, large stadiums and other venues.
7. Cashless Transactions
Ordering drinks and food using the phone is the next logical step in the evolution of phone apps. Using Beacons for Point of Sale services provides an accurate and quick way for attendees to enjoy refreshments without the hassle of cash and credit transactions. Showpass puts the power of cash on your phone and on your wrist to make the flow of transactions much smoother.
8. Audience Participation
Increasingly we are seeing new apps that transform the Audience’s mobile phones into a Crowd-Sourced interactive display (particularly with Sports Venues). Mobile phones are able to play sounds and display images in a synchronized fashion, meaning the days of the Wave are soon to be retired.
9. Sharing Event Experiences with Photos and Videos
Camera technology and applications have dramatically improved from 2 Mega Pixels in 2010 to upwards of 15 Mega Pixels in the recently launched iPhone 7. Mixing media with social platforms like Instagram, Snapchat, Periscope and Facebook live leverages the modern social stream to network with more fans than ever before.
10. (Re)experiencing Events with Virtual Reality
The speeding up of mobile devices allows smartphones to run virtual reality applications, which demand a robust amount of computing resources. VR is currently limited to a few handsets like the Samsung’s Galaxy S7, but it will come to more high-end and mid-range phones in the near future. These VR smartphones with their high-resolution displays will deliver a stunning visual event experience or re-experience for show goers.